Graham Kendall - Director

Graham has advised numerous organisations across healthcare including the Department of Health, NHS Trusts and independent sector providers as well as commercial and not-for-profit organisations.

He is a graduate of Cambridge University where he read medicine and then social and political sciences.

He has over a decade of experience working in Parliament advising frontbenchers in Government and Opposition as well as working with backbench MPs from all parties, and serving as a local Councillor.

Graham led the NHS Confederation’s strategic relationships with industry for five years during which time he successfully launched two new membership schemes including NHS Partners Network, now the Independent Healthcare Providers Network.

Achievements and expertise include:
• Running award winning campaigns that have changed legislation and Government policy;
• Working with developers to design new mobile healthcare apps and software to visualise complex datasets;
• In-depth analytics to gauge opinion and model complex contentious issues to shape communication strategies;
• Developing cutting-edge AI research tools with leading academics;
• CIO of Santovia, a US-based health-tech start-up.

In addition to his role as Director of the Digital Healthcare Council, Graham is CIO of Santovia, advises the Independent Healthcare Providers Network among others, and is working with a leading psychologist to develop new AI research solutions.

Alex Kafetz - Director of Insight & Strategy

Alex is Managing Partner at ZPB Associates, a UK based company which helps organisations navigate the health and social care system. He has responsibility for leading data projects, growing the business and managing the accounts of key clients.

Alex joined from Dr Foster where he was head of strategic insight. He has edited six editions of the Hospital Guide and produced two instalments of the influential Intelligent Board series. He was also a key part of the teams that conceived and launched NHS Choices and Dr Foster’s pioneering Global Comparators programme.

After beginning his career in the NHS, Alex spent six years in regulation latterly at the Healthcare Commission leading on elements of the annual health check including risk based inspection targeting and presentation of information.

In 2006/07 Alex was an inaugural winner of the James Mayes award and spent time working for leading US healthcare company Premier Inc. on emerging models of accountable care.

Alex is a nationally and internationally recognised thought leader on technology, healthcare data, and transparency. He is a campaigner for better transparency of outcomes of care as a means of improving services and ensuring citizens have the same information as clinicians and managers on the quality of services in the NHS and social care and across the NHS and the private sector.

He has a number of non-executive and lay positions including an independent member of the National Information Board (NIB) since 2014 and also the Waltham Forest CCG remuneration committee and patient participation board. He was previously an advisor to the Cabinet Office on open data. In 2018 Alex was appointed as an advisor to the Independent Inquiry into the issues raised by breast surgeon Ian Paterson.